Kansas City Power & Light
How KCP&L Used VOC to Electrify its
Content Strategy

Case Study Video

Kansas City Power & Light (KCP&L) provides electricity to 800,000 customers in the Kansas City metro area, and those customers' priorities can change as quickly as the Midwest weather. KCP&L knows that, as a content hub, their website plays an important role in the customer experience, so they use ForeSee data to refine content, prioritize improvements, and understand customer needs. By listening to their VOC data, they prioritize what benefits the customer most — from outage maps to energy savings — and how to surface the right information at the right time.


Christy Belden.jpg

Jared Blankenship
Web Content Manager
Kansas City Power & Light


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