Lovesac

How VOC Insights Help Lovesac Re-shape Their Product Value Perception While Holding a Premium Price 

Case Study Video

Lovesac, a designer and retailer of specialty furniture, found their customers lacked a clear understanding of the true value of the brand’s products. The company used Voice of Customer (VOC) insights to identify high-impact initiatives that would give them a clear view of their customers’ needs and improve how they communicated brand value. Attend the session to learn how this targeted approach, and their focus on cross-functional collaboration, helped secure executive buy-in and allowed the internal CX team to be successful.


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Scott Aaron
Principal Consultant
i4i Research

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Eric Allen
Director of Marketing
Lovesac


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