Micron's website provides users and potential buyers with product information they need to either make a purchase decision or use the product they have. In 2016 they launched a project to tag thousands of documents and pages in order to enhance the search experience - it turns out, it didn't. Using Usability and CSAT they found concrete ways to enhance the search experience and put together an action plan. Learn how they executed on this comprehensive project with their own small team and ForeSee as partners and how it led to improved results.
Web Manager, Global Communications & Marketing
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