Prescription for a Customer-Focused Organization

Case Study Video

Since its inception on Chicago's South Side in 1901, Walgreens has been at the forefront of identifying what consumers want in terms of merchandise, service and overall customer experience. That tradition has continued with the institutionalization and democratization of voice of customer data across the entire organization. From the C-Suite to the distribution center, Walgreens employees are focused on improving the customer experience. Learn how Walgreens uses ForeSee VOC diagnostically and strategically and hear best practices to ensure that the right people see the right data at the right time.

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Karen Trimberger Brady
Digital Customer Research

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