How to Amp Up Your Content Strategy Using VOC

On-Demand Recording

Learn how KCP&L relies on CX insights to electrify its website content

Kansas City Power & Light (KCP&L) provides electricity to 800,000 customers in the Kansas City metro area, and those customers' priorities can change as quickly as the Midwest weather. KCP&L knows that, as a content hub, their website plays an important role in the customer experience, so they use ForeSee insights to refine content, prioritize improvements, and understand customer needs.

Watch this webinar video to learn how they prioritize what benefits the customer most — from outage maps to energy savings — and how to surface the right information at the right time.

Jared Blankenship, KCP&L

Jared Blankenship
Manager, Digital Marketing
Kansas City Power & Light

Jason Conrad | ForeSee Customer Experience (CX)

Jason Conrad
Vice President

Ellen Schwartze

Ellen Schwartze
Webinar Moderator

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