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Belk’s e-commerce and web operations teams worked with ForeSee to identify the highest ROI-impact priorities on its website. Through improved site performance and better alignment of site design and content, Belk experienced quantum growth in one year:

  • Year-over-year web sales increased 70% to $34.8 million in 2010
  • Over $1 million in sales on Thanksgiving Day versus a quarter of that in the prior year
  • Successfully revitalized the brand image while increasing CX Scores

“ForeSee’s methodology works like magic.”

IVY CHIN
SR. VICE-PRESIDENT ECOMMERCE