The Disney Store Guest Journey: Leveraging the Omnichannel Promise
The Disney Store retail chain, operating both online and across more than 350 stores worldwide, provides Guests with high-quality, unique products through an immersive shopping experience. But bringing the brick-and-mortar and online teams together to deliver a truly omnichannel Guest experience presented a challenge. Needing data to understand their audience, Disney turned to ForeSee.
Discover how ForeSee’s multichannel customer experience analytics revealed big insights that helped Disney Store’s e-commerce and brick-and-mortar teams work as one to deliver better omnichannel Guest experiences that led to positive results during the critical holiday quarter and beyond.