“We want to avoid fragmentation of our data ecosystems."
- RS Components
By leveraging ForeSee and Adobe Analytics together, RS Components not only understands what customers do, but knows how they feel. This detailed case study demonstrates the benefits of breaking down the silos between attitudinal and behavioral data and how it led to:
- 4x return on remarketing ad spend and 2x conversion by targeting based on CSAT
- Reduced drop-out rates by using feedback and analytics to guide the customer journey
- 12% uplift in revenue from personalized product recommendations