UK Telco Three Grows Mobile Adoption, Self-Service, and Add-On Revenue

Trends show customers are turning to web and mobile channels when they need to solve a problem. For Three, that meant its mobile app could serve as a primary channel — an important first impression for new customers, and a continuation of the brand promise for existing ones — but adoption was slow.

In this case study, learn how Three worked with ForeSee to improve digital services and accelerate adoption to make a big impact on revenue, growth, and satisfaction, all with limited resources. Outcomes included:

  • 300% increase in add-on purchases
  • 150% increase in mobile app users
  • 12-point increase in overall NPS®



Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.