Pinpointing Customer Expectations in a Digital Banking Experience
The way customers do business with banks is rapidly evolving. Changes must be made in days, not months. U.S. Bank uses ForeSee to continuously measure and understand the customer experience across channels so it can quickly focus on the issues that matter most to its customers.
Because their customers aren’t just evaluating them against other banks, U.S. Bank also relies on ForeSee benchmarks to gauge how the bank compares with companies across industries, particularly those known for having the best digital interactions. ForeSee is enabling the bank to actively manage the user experience as a specific business objective.