More than 96% of customers leave your website without buying. What are they doing next? Are they buying from you, but in another channel? From a competitor? Not buying at all?
Their experiences in web and mobile play a critical role in their customer journey. If you aren’t accurately measuring and understanding digital’s contribution to your business today, you might be underestimating, or worse, underfunding your digital efforts.
Download the FXI report today to learn how to measure the contribution of your digital channels to the business overall.