Digital drives holiday sales—and good CX compounds the impact
Retail data from ForeSee shows that digital channels are having an increasingly influential impact on the customer journey. This is even more true during the holidays, when good digital CX gives shoppers comfort, joy, and reasons to buy on mobile and web:
- Buyers who prefer to do their holiday shopping in digital channels spend 12% more than those who prefer to shop in-store
- Digital shoppers who have a good experience are more likely to make in-channel purchases and more likely to make purchases in different channels
See how much digital CX is impacting holiday spending and get lots more digital holiday retail data by downloading the snapshot.